5 ways Marketing automation can make your business thrive

The word automation is popping up everywhere, and rightfully so. When it comes to the modern workplace, automation is a topic that keeps coming up repeatedly. So much so that discussions about automation used to be limited to technical forums, but business leaders from every corner of the industry are now starting to consider automation as a new approach for streamlining their processes and increasing profitability.

Managing a company's fundamental activities is difficult and time-consuming. It's not enough to have a specialized team of operations workers; each team member also requires the appropriate tools and assistance to guarantee that fundamental processes function effectively — the business's revenue-generating ability depends on it. This is where workflow automation comes in — workflow automation automatically transfers tasks amongst departments within an organization using a single system.

Businesses are getting more agile and efficient at scale, thanks to software. Not just any software! It's the tools that automate business processes, freeing up time for lines of business owners to focus on growth and innovation. We're always looking for increases in quality and velocity, which aligns directly with our continued mission to improve customer experiences. This article looks at how 5 ways marketing automation can help your business grow. 


1. Increase team productivity by reducing clerical tasks

It can be challenging to provide your operations team with the tools they need to improve productivity. Many of them rush through their task, never pausing to consider whether there is a better method. Many companies chose to tackle this challenge by investing in automating their customer service in the past. This was often a good investment and led to many benefits such as higher levels of customer satisfaction, over 50% reduction in costs, and an operation team with less time spent on repetitive tasks.

Like the other teams in your organization, it can sometimes feel like operations are stuck on repeat. Analyzing data, checking metrics, and carrying out tasks usually prioritize improving processes, fostering a positive working relationship with customers, and increasing efficiency — not to mention too many companies forget about automating their administrative tasks altogether.


2. Enhance transparency and accountability

Automation software enables all team members to see their roles and expectations within the broader operations process. As a result, team members feel more empowered to complete their tasks to benefit the entire organization.

Automation tools can increase a team's feeling of accountability and openness in the process. And it's not simply because the job is more structured; automation promotes accountability by making processes transparent. Automation software may create financial visibility in various ways, including automatically created reports and dashboards, and audit logs that can be checked at any time. It is no longer required to spend hours manually gathering data and developing personalized reports each month.


3. Save time and costs

Process automation is a cost-effective way to save time and resources. Allocating the manual steps of your processing workflows to automation frees up both human resource time and costs. As more of our processes become automated, productivity increases exponentially.

Process automation allows organizations to cut costs. Automated workflows can provide unprecedented efficiency and productivity, as people no longer need to perform repetitive tasks. Humans bring with them a host of variables that can disrupt your processes, from sick days to downtime. Using software to automate your processes will ensure that your operations follow identical steps every single time, regardless of day or night.


4. Make communications more efficient

Processes that depend on other teams or departments can be difficult to organize and manage – not to mention frustrating. Operations processes are layered and dependent, and this only increases as they interact with more teams. Process automation guarantees that everyone participating in a process is on the same page, allowing for seamless and efficient operations.


5. Reduce overwhelm and errors

Manual processes get the job done, but they aren't very efficient. Errors may not occur often, but they can have a big impact on your business, which is why automation is key to scaling your operations seamlessly. Higher quality means you can scale faster and consequently grow at a more manageable pace for your team.

High-volume, high-growth operations teams are prone to human error. By automating frequent and error-prone tasks, you can ensure that your scalable operations have strong guardrails in place as they grow.



Whether you're in a large company or a small business just starting up, process automation tools and platforms like CRM offer your organization key advantages. By outsourcing repetitive operations tasks to a business platform and software tool, your company can save time and money, tackle projects more thoroughly, and improve quality control. There is even the potential for higher revenues due to improved customer satisfaction! With these advantages in mind, entrepreneurs should consider incorporating process automation solutions into their current business strategy—or developing a new process-driven direction altogether.