CRM software generally means 'customer relationship management software'.
If you are managing a large business then "is it easy for you to manage a large number of files and paperwork?
definitely "BIG NO"
As the industry grows you're forced to provide a broader set of services to cover everything from marketing to win sales.
CRM software allows you a 360 degree view of all your customer data in one centre place. It gives you information about
Research says that for every $1 invested in CRM gives you a return of $ 8.71.
It provides you a facility to do customer related operations. It specifically covers the three main areas like sales, marketing and services.
It helps to do sales force automation, creating recordings for each new contact and freeing sales representatives to spend more time on selling.
Marketing teams have a lot of responsibilities on their heads like Run campaigns, generate new leads, nurture current leads, automation of these processes makes marketing people more efficient and productive. Service automation gives customer self service options like scheduling appointments, online autopay from their phone.
This CRM helps to manage leads related data like from where leads come?
Who is in the Pipeline?
Number of purchases for each products?
It does data warehousing and data mining. Data mining is a complex process but it helps to make use of raw data into useful insights. It provides us the OLAP Technology for "what if "scenario planning.
It is used for communication and collaboration in more efficient way across your team's. It is mainly used for internal purposes.
The main motive is to better serve your customer.
It serves you interaction management that is you can map each individual customers journey. It helps you to make improvement and base decisions on facts.
It allows you channel management that can manage your customers preferred channel like social media, email, phone etc.
The ultimate aim of CRM Software is to bring more and more customers but in organized way to increase your business ROI.
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