How an Indian Manufacturing Company Revolutionized Operations with BusinessEzee CRM

Banner image with the text “Revolutionizing Manufacturing with CRM” showcasing how an Indian manufacturing company transformed its operations using BusinessEzee CRM by Technobase IT Solutions.

Surmounting Growth Challenges in India’s Competitive Manufacturing Industry  

 

Today, the competitive manufacturing landscape in India is fast-paced and businesses must focus on their important relationship with customers while growing sales, which is complicated. After months of wrestling with reality, a market leader in manufacturing industrial equipment came across BusinessEzee CRM. 

 

The Problem: Disparate Systems Not Allowing for Growth Prior to Businessezee CRM, the company was limited in its ability to grow due to multiple challenges:  

  • Scattered customer information across departments provided an incomplete view of customer relationships  
  • A manual sales process with limited activity and response time for the team  
  • Little or no visibility to performance metrics impaired the quality of decision-making capabilities  
  • Poor customer communications negatively impacted satisfaction rates  
  • An inability to manage after-sales service diminished the quality of their reputation for after-sales service  

 

They needed a single, all-in-one solution designed for Indian companies — one that could streamline every department and align with the way business is done in India. 

 

The Answer: BusinessEzee CRM’s All-in-One Solution  

 

After going through several options for CRM in India, the company opted for BusinessEzee CRM because they offered just what the company needed— a complete solution for their manufacturing business with a strong understanding of the Indian market and customer challenges. The implementation included the following:  

  • Central customer database providing a single source of truth of all information about the company’s clients  
  • Full set of sales automation tools simplifying the entire sales process  
  • Marketing automation that worked specifically for India to create appropriate region-specific campaigns  
  • Full post-purchase customer service management  
  • Custom reports and analytics designed to turn company data into actionable insights for leadership teams. 
  • Mobile capabilities for field teams to check information anywhere in India 

 

“Businessezee CRM provided what we needed, a complete solution with full awareness of the challenges of being a manufacturer in India in a competitive marketplace,” said the Sales Director of the company. 

 

Six-Metric Business Breakthrough

Transformative Outcomes Across Six Major Business Metrics 

 

 In just six months of implementation, the company saw impactful results: 

  • 32% sales conversion rate increase with effectively streamlined lead management  
  • Customer satisfaction scores improved 47% through personal communication  
  • Production improved 28% by removing manual processes  
  • Decision-making cycles improved 40% through real-time access to data  
  • Cross-departmental collaboration improved 35% through one source of information  
  • Achieved 22% annual cost savings through streamlined business processes. 

Key Features That Drove Success  

 

The useful BusinessEzee CRM features which proved game- changing:  

  • Visual sales pipeline management with customizations for India-specific sales cycles.  
  • Lead-scoring functionality designed with local market drivers in mind.  
  • Customer segmentation functions to enable tailored marketing approaches regionally.  
  • End-to-end SLA management that guarantees the same (Brand) level of service each time.  
  • Seamless integration with other ERP systems facilitating operational alignment.  

 

The Operations Manager indicated: “The ability to track service requests in real-time has redefined how we manage after sales support. Our technicians can now see all the customer information at their finger-tips to provide value-added service”. 

A Strategic Alliance that Fosters Sustainable Success. 

 

Installing BusinessEzee CRM was more than just new software, it was a change in the business’s approach to customer relationships and, to a certain extent, how it approaches its business. The platform has evolved into a vital part of the company’s competitive strategy in India’s fast changing manufacturing sector.

 

“BusinessEzee CRM has provided us with a competitive advantage.” said one of the company’s CEO. “In India, in the manufacturing space, the businesses that can effectively manage relationships, and have operational success, are the companies that will continue to succeed. BusinessEzee CRM has given us that capacity in one complete integrated solution.”

 

With the company continuing to scale and grow its presence across India’s different states, BusinessEzee CRM will remain a trusted partner. The platform will continue to evolve with the company while always providing the stability and insights it needs to achieve sustainable growth in the context of the rapidly changing business picture.  

Are you ready to transform your Indian business and start your journey with BusinessEzee CRM? Contact us today to discuss how our custom solutions will solve your unique problems. Now you can get the advantage of BusinessEzee CRM completely free for next 3 years, usability upto 5 users.  

 

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